A client needs to understand the market trend of a target product in market X in the target geography Y, e.g. brand awareness, product sales trend. This usually requires large-scale survey results to draw a conclusion. Bell & Holmes is preferred in this type of projects because
A client identifies a good deal target but needs to validate the investment hypothesis by proving the growth strategy has the sound basis. This type of project usually requires the interviewers to test the new product/service with the purchasing decision makers in the target market. Bell & Holmes is preferred in this type of projects because
A client needs to understand the brand awareness and usage of vendor in a target geography, e.g. a brand that takes up 5% of the market and also in other cases up to 50% of the market. Questions include NPS, KPC ranking, vendor’s PC performance, switching likelihood, switching difficulty, RFP or SOW. This usually requires targeted interviews. Bell & Holmes has succeeded in these cases with or without contact list provided. Bell & Holmes is preferred in this type of projects because