Use Cases

Market sizing & Exploration

Partner with Bell & Holmes to investigate untapped opportunities or markets

Strategy & Corporate Projects

Strategize with confidence using Bell & Holmes’ relevant insights

Mergers & Acquisitions

Gain an edge in due diligence with Bell & Holmes’ powerful insights

Market sizing & Exploration

Partner with Bell & Holmes to investigate untapped opportunities or markets

Strategy & Corporate Projects

Strategize with confidence using Bell & Holmes’ relevant insights

Mergers & Acquisitions

Gain an edge in due diligence with Bell & Holmes’ powerful insights

Characteristics of a typical project for Bell & Holmes:

  • Time-sensitive.
  • In need of a scaled N when the calling target is easy to find or in need of any N when it is challenging to find.
  • Rationale behind the quantitative results is of great value.
  • In need of flexibility within the project, e.g. updating the questionnaire, switch focus in the target segmentations, reduce/increase team size or project length.
  • In need of a highly responsive and dedicated point of contact.
  • In need of clean and ready-to-analysis quantitative results as well as insightful ready-to quote verbatims.
  • In need of languages or geographies that cannot be covered internally.
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1 Validate Without Bias

A client needs to understand the market trend of a target product in market X in the target geography Y, e.g. brand awareness, product sales trend. This usually requires large-scale survey results to draw a conclusion. Bell & Holmes is preferred in this type of projects because

  • The survey can be updated any time during the project and the focus of the interviews can be updated instantly.
  • The results can reflect the market insights on a daily basis and the deal team can switch the focus of the survey every day based on the newly learnt insights.
  • The results are clean and almost, if not fully, ready for analysis.
  • Rationale behind the numbers is still captured for meaningful explanations in presentation even though the presentation is highly quantitative.

2 Identify Trends & Capitalize

A client identifies a good deal target but needs to validate the investment hypothesis by proving the growth strategy has the sound basis. This type of project usually requires the interviewers to test the new product/service with the purchasing decision makers in the target market. Bell & Holmes is preferred in this type of projects because

  • Cold call is based on a neutral relationship between the interviewer and the interviewee and there is no prior warm-up or any context.
  • Bell & Holmes consultants conduct the interviews in a conversational form instead of a Q&A form to understand interviewee’s decision-making logic.
  • Most interviewees have difficulties making predictions. Bell & Holmes consultants can help them reach to a range to enable deal teams to conduct an estimated analysis.

3 Driving Deeper Understanding

A client needs to understand the brand awareness and usage of vendor in a target geography, e.g. a brand that takes up 5% of the market and also in other cases up to 50% of the market. Questions include NPS, KPC ranking, vendor’s PC performance, switching likelihood, switching difficulty, RFP or SOW. This usually requires targeted interviews. Bell & Holmes has succeeded in these cases with or without contact list provided. Bell & Holmes is preferred in this type of projects because

  • Consultants are proactive in contact sourcing, e.g. multiple sources applied, direct call to find the right person via internal transfers within the target firm, inked-in search and direct call to the right person, sourcing in uncommon channels such as forums, social media;
  • Bell & Holmes has maintained high success rate and fast turnaround when other vendors cannot deliver.
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